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This website states the following, "WELCOME TO COTSWOLDS GHOST TOURS." We analyzed that the web site also stated " Are delivered by a group of professional tour guides who provide gimmick-free, historically motivated tours, with gripping tales of paranormal events from across the Cotswolds." It also stated " Our tours are best described as story-telling events and include specially selected spooky tales from the region, guaranteed to send chills down the spine! We currently offer tours in Prestbury. For details, and to privately booked groups." The header had ghost tours as the highest ranking search term. It was followed by ghost walks, historical tours, and cotswolds tours which isn't as ranked as highly as ghost tours. The next words they uses is south west tours. wiltshire tours was also included and might not be understood by search crawlers.